Marketplace Selling in India
A starter guide to selling on India's major marketplaces, what makes Amazon, Flipkart, Myntra and Ajio different, how their fees compare, and how to decide where to launch first.
How Amazon, Flipkart, Myntra and Ajio differ
Each Indian marketplace has a different buyer base, fee structure and content bar, so the right mix depends on your category more than any single platform being universally "better".
Amazon
The largest overall reach across categories, with buyers who trust the platform for fast delivery and easy returns. Listing quality (images, bullet points, A+ content) matters more here than almost anywhere else, since competing listings are one click away.
Flipkart
Especially strong for value and mid-market price points, with a large base of Tier 2 and Tier 3 city buyers. Flipkart's own festival sale events (Big Billion Days and similar) can drive a disproportionate share of annual volume for many sellers.
Myntra
A fashion-first marketplace with buyers who arrive already intending to buy apparel, footwear or accessories. Onboarding is more curated than Amazon or Flipkart, and catalog quality standards (model shots, size charts) are enforced more strictly.
Ajio
Reliance's fashion marketplace, with a growing base and a strong private-label and D2C brand presence alongside third-party sellers. Fee structures and onboarding are broadly comparable to Myntra, with slightly different category focus and promotional calendars.
Marketplace fees at a glance
| Platform | Referral / commission fee | Other charges |
|---|---|---|
| Amazon | Category-based, typically 5% to 20% | Closing fee, shipping fee (if using Amazon fulfillment), storage fee |
| Flipkart | Category-based, typically 5% to 25% | Collection fee, shipping fee, fixed fee per order |
| Myntra | Category-based, typically 15% to 30% | Logistics fee, marketing contribution in some plans |
| Ajio | Category-based, broadly comparable to Myntra | Logistics fee, varies by seller agreement |
Fee slabs change often and vary by exact sub-category, always confirm the current rate card in your seller dashboard before pricing a new SKU. Run the numbers through the Marketplace Fee Calculators before you commit to a listing price.
How to choose where to launch first
Start with the one or two marketplaces where your specific category already has proven demand, rather than spreading thin across all four on day one. A footwear or apparel brand usually gets faster traction on Myntra or Ajio, where buyers arrive with fashion intent, while a broader consumer product often does better starting on Amazon or Flipkart first.
Frequently asked questions
Which marketplace should I launch on first in India?
For most new sellers, Amazon and Flipkart are the strongest starting points because of their overall traffic and buyer trust. Fashion and footwear brands often add Myntra and Ajio soon after, since both platforms send highly qualified fashion buyers who convert well once your catalog and sizing are set up correctly.
Can I sell on all four marketplaces at the same time?
Yes, and most established sellers do. The practical challenge is not eligibility, it is keeping inventory, pricing and content consistent across every channel, which is where a tool like EcomLens or a dedicated operations process becomes necessary once you pass a handful of SKUs.
What is Jynzi?
Jynzi is an ecommerce strategy, consulting, and AI tools company built for Indian D2C brands and marketplace sellers. Alongside free tools like this one, we help sellers launch, manage, and grow across Amazon, Flipkart, Myntra, Ajio, and their own website, combining hands on consulting with practical AI powered tools.
Can I get help launching my ecommerce business?
Yes. Jynzi's consulting team offers end to end support for launching an ecommerce business, from choosing the right structure and getting your registrations sorted, to building your website, listing on marketplaces, and managing your store as you grow. Book a free consultation below and we will map out exactly what you need.
Need help launching your ecommerce business?
We provide end to end ecommerce launch, website, and marketplace listing and management services, so you can grow seamlessly across every channel. Book a free consultation and we will map out your next steps together.