Marketplace Launch Checklist
Everything to do before your first listing goes live on Amazon, Flipkart, Myntra, Ajio, or Nykaa Fashion: account setup, catalog and listings, pricing and fees, inventory and fulfillment, and final launch readiness. Tick items off as you go.
What to keep ready before you start
Having these on hand makes most of the items below a five minute task instead of a scavenger hunt.
- GSTIN
- PAN card
- Bank account details or a cancelled cheque
- Trademark certificate or brand approval documents, if registering for Amazon Brand Registry or similar
- Product images meeting each marketplace's spec
- HSN codes for your products
- Address proof for your pickup location
Account setup
What every marketplace asks for before they will let you sell.
- Seller registration completed on your chosen marketplace(s)mandatoryAmazon Seller Central, Flipkart Seller Hub, Myntra Partner, Ajio Seller, or Nykaa Fashion, depending on where you sell.
- GSTIN, PAN, and bank account provided for verificationmandatoryEvery marketplace verifies these before approving your account.
- KYC and seller verification completedmandatoryCan take a few days, start this early.
- Fulfillment model chosen, self ship versus Amazon FBA or Flipkart's assured programsmandatoryAffects your fees, your storage needs, and your delivery speed.
Catalog & listings
What buyers actually see when they find your product.
- Listings created with the correct category and attributesmandatoryWrong category means buyers searching correctly never find you.
- Images meeting marketplace guidelines, white background and minimum resolutionmandatoryListings get rejected or suppressed for non-compliant images.
- Titles and bullet points written within each platform's character limitsrecommendedEach marketplace has its own conventions and limits, do not just copy paste across platforms.
- Size charts and fit guides addedrecommendedReduces size-related returns, which directly protects your margin.
- Correct HSN code and GST rate set per productmandatoryWrong HSN codes cause tax and compliance issues down the line.
- A good, creative product photoshootrecommendedFirst impressions decide clicks and conversions. Jynzi's EcomFlash creates studio-quality creative and AI model photography at a fraction of the cost of a traditional shoot.
Pricing & fees
Get this wrong and you find out you are losing money on every sale, weeks later.
- Referral or commission fee structure understood for your categorymandatoryFees vary meaningfully by category and by platform.
- FBA or Flipkart fulfillment fees factored into your pricingmandatoryThese are separate from the referral fee and easy to forget when pricing.
- MRP and selling price kept consistent with legal metrology rulesmandatoryMismatched MRP across listings and packaging is a compliance issue, not just a pricing one.
Inventory & fulfillment
What happens once orders actually start coming in.
- Stock levels and reorder points setmandatoryStockouts hurt your search ranking on most marketplaces, not just the sale you miss.
- Packaging that meets marketplace guidelinesmandatoryNon-compliant packaging is a common cause of returns and complaints.
- Return and refund handling process set upmandatoryHave this ready before your first return, not scrambling after.
Launch readiness
The final check before your listings go live.
- Order placement and cancellation flow testedrecommendedConfirms the buyer-side experience actually works end to end.
- Seller support contact set uprecommendedSo buyer questions and disputes have somewhere to go.
- Counterfeit and prohibited items policy reviewedmandatoryViolations can get listings, or your whole account, suspended.
Frequently asked questions
What is Jynzi?
Jynzi is an ecommerce strategy, consulting, and AI tools company built for Indian D2C brands and marketplace sellers. Alongside free tools like this one, we help sellers launch, manage, and grow across Amazon, Flipkart, Myntra, Ajio, and their own website, combining hands on consulting with practical AI powered tools.
Which marketplace should I launch on first?
For footwear and apparel, Amazon and Flipkart give you the widest reach, while Myntra and Ajio are fashion-specific with different fee structures and a more fashion-focused buyer. Many sellers start with one or two platforms rather than all five at once, so the operational load stays manageable.
How long does marketplace approval usually take?
Account verification typically takes a few days to two weeks depending on the platform and how complete your documents are. Category approval for some categories can take longer, so it is worth starting the process well before your intended launch date.
How can I get the best photo shoot done?
Good product photography is one of the highest-leverage things you can do before you launch, it directly affects clicks and conversion on every marketplace and on your own site. Jynzi's EcomFlash creates creative and AI model photography at a fraction of the cost of a traditional studio shoot, or you can connect with the Jynzi team directly and we will handle the shoot end to end for you.
Can I get help launching my ecommerce business?
Yes. Jynzi's consulting team offers end to end support for launching an ecommerce business, from choosing the right structure and getting your registrations sorted, to building your website, listing on marketplaces, and managing your store as you grow. Book a free consultation below and we will map out exactly what you need.
Need help launching your ecommerce business?
We provide end to end ecommerce launch, website, and marketplace listing and management services, so you can grow seamlessly across every channel. Book a free consultation and we will map out your next steps together.